Soft launch: “Beyond the Craft”

"Beyond the Craft" is a series that began during the pandemic, where we conducted interviews with creators and entrepreneurs in isolation, documenting how they harnessed their craft to navigate the challenging times of COVID-19. If you scroll back in time on our Instagram page, you’ll see the interviews documented in a photo-journalistic approach. Finally, we’ve soft-launched these interviews through a video-style conversation.

Enjoy our first YouTube interview we had with Alegria bar owners, William Martinez and Yicela Alvarado, as they unveil the heart of their establishment, a love letter to Latin America's culture and community. Nestled in Bryant Street Market in NE, DC, Alegria Bar intricately weaves the spirit of Latin America into its cocktails and ambiance, a true labor of love. In this interview, you'll delve into their passion for Latin American culture, culinary traditions, and their commitment to building a close-knit community.

Alegria, which literally means "joy" in Spanish, is a celebration of our roots, flavors, community, and culture. We are excited to share a corner of our diverse Latino community and how this bar uses its platform to educate and share a bit of our dedication and stories. ¡Salud!