You build the dream.
We build the brand.

For first-gen founders ready to be seen, valued, and positioned to grow.

Apply to Work Together

We help first-gen founders turn their culture into a brand that actually connects, attracts the right clients, and supports
their next level of growth.

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The MYCO Brand Experience

Founders, let’s take you from unclear and inconsistent to fully positioned, aligned, and ready to scale.

Our services include:

Brand Strategy
Brand Positioning
Comprehensive Visual Identity
Website Design
& More!

Explore the Experience

You didn’t come this far to blend in.

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Tram Phan Tram Branding & Customized Illustrations
Photo by @rachelsayscheese

You’ve built something from the ground up, figuring it out as you go, without a clear roadmap.

But your brand still isn’t reflecting the level you’re operating at.

Your work is strong, but your brand doesn’t fully reflect your value
You’ve outgrown DIY, but don’t know what the next level should look like
You’re struggling to translate your culture, story, and identity into something clear and strategic
You’re attracting misaligned clients, or underpricing just to stay booked
You know you’re sitting on something powerful, but it’s not showing up that way online

You didn’t build this just to stay overlooked.
We turn your story and culture into a brand that positions you clearly, attracts aligned clients, and supports your next level of growth.

Yes! I'm ready to be seen.

Trusted by 50+ Founders

See more of our work

Custom Brand Identity, Custom Web Design, Packaging, Merch Design, & More!

Meet your
Creative Partner.

I’m a proud Peruvian-American, raised watching my parents build a business from nothing. That’s where I first learned what it takes to create something meaningful for your community

Now, I help first-gen founders and multicultural creatives turn their story, culture, and vision into brands that connect, stand out, and grow.

With over a decade of experience in design, creative direction, I know what it takes to build a brand that is strategic and works.

Think of me as your creative partner. I challenge your ideas, refine your vision, and help you step into a brand that takes you to the next level.

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Get to know me

I loved every moment of working together!

The rebrand process was fun, intentional, and so creatively fulfilling. You took the time to really understand my vision and brought it to life with so much care. Personable, attentive, and professional from start to finish—truly a seamless and inspiring experience. I couldn’t have asked for a better collaborator!
—Amoya Robinson,
Thrive Therapy & Wellness
Sarah’s diligence and thoughtfulness really set her apart.

Throughout the entire process, she made sure we felt supported and confident and not leaving us to figure things out on our own. Her ability to ask all the right questions and provide insightful, constructive feedback across every aspect of the brand made an incredible difference. I would absolutely recommend her to anyone looking to elevate their brand and bring it to life. Thank you, Sarah, for helping bring Estilo Peru to life. We are so grateful for your work and very much look forward to collaborating with you again.
—Nicole Colon,
Estilo Peru
Sarah at Myco Studio was great to work with.

She helped us turn Chonky Cat Media into a brand that feels much more clear, polished, and true to who we are. The work has been really useful across our website, social media, and client-facing materials.

Sarah took the time to listen to our story in order to fully understand us, and was collaborative, thoughtful, and easy to talk to throughout the process. We’re really happy with the final result and would definitely recommend her (and have).
—Joey Cheng,
Chonky Cat Media
Working with Sarah owner of MYCO was truly a one-of-a-kind experience.

From the very beginning, she took the time to deeply understand not just my business, but the heart behind it and that made all the difference. She has an incredible ability to translate vision into branding that feels authentic, intentional, and aligned.

What stood out most was how well she captured my message and audience. Everything—from the visuals to the tone felt like me but elevated in a way I couldn’t have done on my own. Sarah is not only highly professional and detail-oriented, but she also brings a fun, creative energy that makes the entire process feel collaborative and inspiring.

If you’re looking for someone who will genuinely listen, guide you with expertise, and create something that stands out, I can’t recommend MYCO enough!!
- Christina Williams,
Cornejo Counseling
Working with MYCO was easily one of the best decisions I made on this project.

They took a huge, complex finance manual and turned it into a polished, usable resource that actually reflects the work behind it. They listened, pushed the design in smart ways, and treated the whole thing with care. The process was smooth, thoughtful, and honestly enjoyable. If you need a studio that understands both creativity and purpose, MYCO is the one. I’d work with them again without hesitation.
- Gervean Williams,
NACHC
Working with MYCO/Sarah and her team has been a fantastic experience.

As a birthday surprise, she helped me create a logo for my sister's new business. Her out-of-the-box creativity helped me give my sister something she didn't even know she needed. The logo has generated excitement and will guide this new business toward a great direction with an amazing beginning. I have asked MYCO to assist us with our launch. Our journey with MYCO is just beginning. They are incredible!

- Frances Jones,
Nita’s Closet
The process of working with Sarah was absolutely wonderful!

I worked with MYCO Studio at the beginning of 2024 to design a logo and brand strategy for That Girl Festival, a new D.C.-based music and arts festival. The process of working with Sarah was absolutely wonderful!. She took her time to fully understand the mission, vision, and feeling I wanted to evoke, then translated it perfectly into our logo, color palette, and overall brand direction.
As a DMV native, That Girl Festival is a love letter back to my community. Sarah understood that completely and brought the community-driven angle to her work — creating a design that’s both beautiful and intentional. Beyond her creative talent, she was an amazing support system as a fellow POC and woman-owned small business. She always knew exactly what to say when I found myself overthinking the brand and consistently championed my vision. I recommend her to any business owner looking to create a foundational brand strategy, and I look forward to continuing to work with her as the festival evolves! Thank you, Sarah!
– Reina DuFore,
That Girl Experience
Before working with Sarah from Myco, I was unsure about my company’s branding and needed.

From the start, Sarah’s professionalism, clear communication, and creative approach made the entire process not only easy but truly enjoyable. She took the time to understand my vision, provided thoughtful insights, and guided me every step of the way with patience and expertise. Her dedication and seamless process helped me uncover my brand’s true identity with confidence. I truly appreciate her hard work and highly recommend Myco to anyone looking for top-tier branding support!
- Mario Genel,
Creative Collective Mentoring